Introductory Letter from Caroline
The idea of this brand has been with me all my life, but I only believed it possible for the first time as a junior in college. In 2014, I was a confident college student excited about beginning the hunt to find my first job. I soon realized after attending a career fair that if I was going to be honest with myself, all I’ve ever wanted to do was fashion.
From there my life changed overnight. I began teaching myself how to sew through trial and error. I was living in my sorority house at the time, and every Wednesday my roommate would go downstairs for tutoring and I would lock myself away in our room and tell myself I wasn’t coming out until I figured out how to take the pieces of fabric I cut out and sew them together to make a garment.
I graduated with a Marketing degree from Alabama in 2016 and began my Master’s degree at Savannah College of Art and Design in Atlanta that fall. I thought I was going to only going to make it one quarter. I believed I was creative, but I didn’t have a creative background. It didn’t take me long to realize that these fears were completely irrational. I loved my time at SCAD. After not having much creative nurturing in my childhood, a lifetime of lofty ideas was finally set free.
I knew that God had me exactly where He wanted me. In my time at SCAD I had opportunities come to fruition that I thought were the wildest of dreams as a child. As part of my journey there, I knew that I wanted to work towards my own business. That part was always intuitive to me.
I believe I’m wired in a way that both creativity and business must live together. For me, I feel lost when I only work on the artistic side, and I feel constrained when working solely within business. But when both can be in play at the same time, that’s when exciting things happen.
I’ve been full time with the business for about eight months as I write this. It hasn’t been easy. Entrepreneurship should really be called personal development because a business can’t continue to grow unless you do. This is the most challenging thing I’ve ever done, but it’s also the most worthwhile thing I’ve ever done.
I wanted to start this blog because I thought it was important to have a platform that could serve a few different purposes such as sharing things that inspire me, writing about my journey with this business, and showcasing other people that are both talented and inspiring.
I started this brand because I want to provide women with the most desirable and fun clothes that memories can be made in. Caroline Ann. is still very much in its infancy and I want for you to walk alongside us as this business grows. To me, fashion is art and art is worth talking about, partaking in, and creating. I can’t wait for you to see where we go next!
The collection we launched with this spring is so special to me because I began working on it in school and I then had the opportunity to show it at New York Fashion Week in February of 2018. I knew it was the perfect body of work to make a splash with.
There are some garments in the collection that I’m particularly fond of, like the Hollis Jumpsuit. This garment is part of the original capsule collection of 4 garments I was tasked with making in class at SCAD. I think the color blocking in this piece is vibrant and fun, and I’ve never seen anything like it. Makes quite the statement at events, too.
Our DeAnna Dress is also a favorite. She’ll take you from day to night any day of the week in the summer time. I find this dress as a super effortless go-to. I know I can dress it up or down without fail. Also, she gets big points for not being sheer (I cannot stand sheer clothing). But that’s the thing, when you invest in a piece of mine, you can count on me to take care of you. I’ll never sell you something I don’t have full confidence in.
My last fav is the Abigail Ann Pant. When I extended the collection to show at NYFW, this is the first piece I sketched. I’ve always wanted a super elegant yet over-the-top pant. I love pairing it with a really crisp white blouse for a more a la Carolina Herrera look (a designer I really look up to!) or with a fitted black turtle neck for an out-to-dinner look in chillier weather.
If you’ve read this far with me, thank you so much! I can’t wait to share more with you as we continue the business. If you have any questions, comments, feedback, or an idea for something you’d like us to talk about, please reach out at firstname.lastname@example.org. I’d love to hear from you!