The Caroline Ann.™ brand’s core values are rooted in paradox—whimsical practicality, approachable aspiration, humorous confidence, analytical creativity.
These juxtapositions come to life during each season as seen through the eyes of our founder and designer, Caroline. She merges seemingly oppositional ideas to create each unique piece, building a collection of wearable art that is truly a tangible fantasy.
is an occasion
worth dressing for™
We believe that every outfit you wear should be extraordinary and representative of your one-of-a-kind style—and that no matter where you’re headed, you can never be overdressed. You should feel empowered to step out of your comfort zone with the bold choice of Caroline Ann.™, while maintaining enough ease for wherever your (every)day takes you.
Caroline’s philosophy of turning every day into an occasion has fueled her love of fashion since childhood, though she didn’t always know it would become her career. She was a marketing student at The University of Alabama when she realized that fashion was her calling. Caroline taught herself how to sew and completed her marketing degree, then she received her Masters in Fashion from the Savannah College of Art and Design.
Caroline is a third-generation entrepreneur, so it was only natural for her to cultivate her own fashion brand. She is constantly inspired by the grassroots spirit of starting and managing a business, with Caroline Ann.™ operations based in her hometown of Atlanta, Georgia. Caroline is proud to have assembled a team of passionate people who are equally as committed to fostering Atlanta’s already-budding creative potential.
Caroline has shown various collections at Vancouver Fashion Week and New York Fashion Week. Her work has been featured in British Vogue (print and digital) and Forbes. She looks forward to helping women elevate their every day into an occasion.
it all started with a napkin...
Before she started the Caroline Ann™ brand, Caroline undertook a seminal project that would propel her fashion career. She was contracted by Georgia-Pacific, an Atlanta-based Fortune 100 company, to create a red carpet gown out of paper napkins for a Susan G. Komen fundraising gala.
Caroline used her marketing background to pitch her design and was soon hard at work. Crafting the dress took over 200 hours, utilizing over 1,200 Vanity Fair Napkins, 500 pearl beads, and over 100 sticks of hot glue. Caroline’s gown soon took on a life of its own and became known as simply The Napkin Dress.
the napkin dress
The Napkin Dress became a must-see on social media and captured the attention of Vancouver Fashion Week, where Caroline later showcased her “Shiny Things” collection, which earned a permanent page on the Vogue UK website.
Caroline credits The Napkin Dress as the catalyst of her design career, not just for the exposure it afforded her, but more importantly for the confidence it instilled in her to become a fashion designer.