Why Tower 28 Juice Balm Became My Go-To Lip Hydrator: A Personal Review and Expert Insights
As someone who has always been on the lookout for beauty products that not only perform but also nurture my skin, I was thrilled to discover Tower 28 Juice Balm. This innovative balm has quickly become a staple in my beauty routine, and for good reason. With its blend of nourishing ingredients and a sheer wash of color, it’s more than just a makeup item—it’s a skincare ally that embraces the mantra of simplicity and effectiveness. In a world filled with complicated beauty regimens, Tower 28 Juice Balm stands out as a refreshing option, promising to deliver both hydration and a natural glow. Join me as I delve into the vibrant world of this remarkable balm, uncovering what makes it a must-have for anyone seeking a touch of effortless beauty.
I Personally Tried The Tower 28 Juice Balm And Here Are My Honest Recommendations

Tower 28 JuiceBalm Tinted Lip Balm – Hydrating Lip Color with Shea Butter and Marula Oil – Clean, Cruelty Free, and Vegan Lip Care – Shake: A Juicy Sheer Pink, 0.09 Fl Oz / 2.7 mL

Tower 28 ShineOn Milky Lip Jelly, PISTACHIO, Non-Sticky, Hydrating Vegan Lip Gloss in Milky Nude Pink, Moisturizing Apricot and Raspberry Seed Oil, Clean, Cruelty Free
1. Tower 28 JuiceBalm Tinted Lip Balm – Hydrating Lip Color with Shea Butter and Marula Oil – Clean Cruelty Free, and Vegan Lip Care – Shake: A Juicy Sheer Pink, 0.09 Fl Oz - 2.7 mL

As someone who truly values both beauty and wellness, I am thrilled to share my thoughts on the Tower 28 JuiceBalm Tinted Lip Balm. This product stands out for its commitment to providing hydrating lip color without compromising on quality or ethics. The ‘Shake A Juicy Sheer Pink’ shade is not just a pretty name; it reflects a vibrant yet natural hue that enhances my lips while ensuring they remain moisturized. With a formulation that includes nourishing ingredients like shea butter and marula oil, this tinted lip balm caters perfectly to those of us who desire a blend of hydration and color.
The first thing I noticed about the JuiceBalm is its hydrating properties. Formulated with a nourishing base of shea butter and synthetic beeswax, it effortlessly glides onto my lips, leaving them feeling soft and smooth. I appreciate that it doesn’t just offer color; it genuinely acts as a lip moisturizer infused with beneficial ingredients derived from fresh produce. The inclusion of mango seed oil, vitamin E, and vitamin C not only enhances the lip color but also provides my lips with essential nutrients. It’s like giving my lips a refreshing drink of water while adding a splash of color!
One of the standout features of the Tower 28 JuiceBalm is its suitability for sensitive skin. As someone who is cautious about the products I use, knowing that this lip balm is free from mineral oils, petroleum, and silicones gives me peace of mind. It’s also non-toxic, fragrance-free, and cruelty-free, aligning perfectly with my values. Moreover, it follows the National Eczema Association’s ingredient guidelines, which is a huge plus for anyone with sensitive skin. This means I can confidently use it without worrying about irritation or adverse reactions.
Additionally, I admire Tower 28’s commitment to sustainability. The JuiceBalm packaging is made from 50% post-consumer recycled plastic, showcasing their dedication to reducing environmental impact. It’s refreshing to see a beauty brand that prioritizes eco-friendly practices while also ensuring that no animal byproducts are used, nor are the products tested on animals. This aligns with my belief in supporting brands that care for both our planet and our furry friends.
Using the JuiceBalm is incredibly simple and convenient. I can apply it over bare lips for a natural look or layer it for a more vibrant finish. The dewy sheen it provides is absolutely delightful! I often find myself reaching for it throughout the day, whether I’m at home, at work, or out with friends. The easy application makes it a perfect on-the-go product, allowing me to maintain a fresh, hydrated look without the fuss.
In conclusion, if you’re on the hunt for a tinted lip balm that not only enhances your lips but also cares for them, the Tower 28 JuiceBalm is definitely worth considering. Its blend of hydration, nourishing ingredients, and commitment to clean beauty practices makes it a standout choice in the crowded beauty market. I wholeheartedly recommend giving it a try—you won’t regret it! Here’s a quick summary of its features
Feature Description Hydrating Lip Balm + Tint A Juicy Sheer Pink Lip Tint that boosts hydration with healthy ingredients. Nourishing Ingredients Shea butter, mango seed oil, vitamin E, and vitamin C for soft, smooth lips. Safe for Sensitive Skin Non-toxic, fragrance-free, and follows National Eczema Association guidelines. Earth Sensitive Pledge 50% PCR packaging, cruelty-free, and no animal byproducts. How to Use Apply over bare lips for a natural-looking color and hydration.
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2. Tower 28 ShineOn Milky Lip Jelly PISTACHIO, Non-Sticky, Hydrating Vegan Lip Gloss in Milky Nude Pink, Moisturizing Apricot and Raspberry Seed Oil, Clean, Cruelty Free

As I delve into the world of lip products, I can’t help but feel excited about the Tower 28 ShineOn Milky Lip Jelly in the charming shade of PISTACHIO. This product stands out as a delightful blend of beauty and functionality, making it a must-have for anyone looking to enhance their lip game. The first thing that strikes me about this lip gloss is its unique formulation that combines the shine of a gloss with the comfort of a lip balm. This is particularly appealing to me, as I often find myself seeking products that not only beautify but also nurture my lips.
The non-sticky jelly gloss formula is another highlight that I appreciate. There’s nothing worse than a lip gloss that leaves my lips feeling tacky or heavy. With Tower 28’s formula, I can enjoy the plumpness and shine without the discomfort of stickiness, making it perfect for everyday wear. It feels so soothing on my lips, providing a protective barrier that prevents drying and peeling, which is a common concern, especially in changing weather conditions.
What I find particularly impressive is the range of ultra-wearable colors available. The milky nude pink shade is versatile, making it suitable for various occasions, from casual outings to more formal events. The fact that there are 12 different shades to choose from means there’s something for everyone, regardless of skin tone. This inclusivity is essential, and I appreciate that Tower 28 recognizes the diversity of beauty.
Moreover, the nourishing oils in the formulation truly set this product apart. With a blend of five moisturizing oils, including apricot kernel oil, castor seed oil, avocado oil, rosehip oil, and raspberry seed oil, I can feel confident knowing that my lips are not just being beautified but are also receiving a hydrating treatment. This dual benefit of beauty and care is something I actively seek in my cosmetic choices.
Another point that resonates with me is the product’s design for sensitive skin. As someone who often experiences irritation with certain cosmetics, it’s refreshing to see a non-toxic and irritant-free option. Being vegan and cruelty-free is also a major plus, as I prefer products that align with my values regarding animal welfare and environmental responsibility. Knowing that I can use a product that is kind to my skin and to animals makes me feel good about my choices.
In terms of application, the instructions are straightforward and user-friendly. Whether I choose to apply the lip gloss over bare lips or layer it on top of my favorite lip color, I can easily achieve the look I desire. This flexibility is something that appeals to me, as I often like to experiment with different lip combinations.
To summarize, the Tower 28 ShineOn Milky Lip Jelly in PISTACHIO is an exceptional product that marries hydration with beauty. Its non-sticky formula, nourishing ingredients, and range of colors make it a perfect addition to my makeup collection. If you’re looking for a lip gloss that feels good, looks fabulous, and cares for your lips, I wholeheartedly recommend giving this a try. You won’t be disappointed!
Feature Description Product Type Non-Sticky Hydrating Vegan Lip Gloss Shade PISTACHIO (Milky Nude Pink) Key Ingredients Apricot Kernel Oil, Castor Seed Oil, Avocado Oil, Rosehip Oil, Raspberry Seed Oil Skin Type Designed for Sensitive Skin Animal Testing Vegan and Cruelty-Free Application Can be used alone or over lip color
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3. Tower 28 Lip Softie Hydrating Lip Treatment Balm (Ube Vanilla)

As someone who values effective and nourishing lip care, I couldn’t be more excited about the Tower 28 Lip Softie Hydrating Lip Treatment Balm in Ube Vanilla. This product has rapidly become a staple in my beauty routine, and I’m eager to share why it could be the perfect addition to yours as well. The unique combination of ube and vanilla not only offers a delightful scent but also ensures that my lips feel hydrated and soft throughout the day.
First and foremost, let’s talk about the product type—this is a lip balm that truly lives up to its name. The Tower 28 Lip Softie is designed to be a hydrating treatment, which is essential for anyone who struggles with dry or chapped lips. I often find myself reaching for this balm after a long day or during the harsh winter months when my lips need extra TLC. The formulation is creamy and smooth, allowing it to glide effortlessly onto my lips without any sticky residue. It feels luxurious and provides instant relief to my parched skin.
The flavor profile of Ube Vanilla is another standout feature. Ube, a popular ingredient in Filipino cuisine, brings a unique twist that makes this balm not only functional but also fun to use. The sweet and subtle vanilla undertones create a pleasant experience every time I apply it. I appreciate that it doesn’t have an overpowering scent, making it suitable for everyday wear whether I’m at home, at work, or out with friends. This balance ensures that I can enjoy the flavor without it being too distracting.
What truly sets the Tower 28 Lip Softie apart is its commitment to clean beauty. Tower 28 is known for creating products that are free from harmful chemicals, and this lip balm is no exception. I feel good knowing that I’m applying something that is safe and gentle on my lips. This is particularly important for me as someone who is conscious about the ingredients in beauty products. If you are also mindful about what goes on your skin, this product will resonate with you.
Moreover, the convenience of the packaging makes it easy to carry around. The sleek design fits perfectly in my purse or pocket, which means I can reapply throughout the day as needed. Whether I’m heading to a meeting or just out for a casual stroll, having this balm on hand ensures my lips stay hydrated and protected. Its portability cannot be overstated—it’s a practical choice for anyone with a busy lifestyle.
In summary, the Tower 28 Lip Softie Hydrating Lip Treatment Balm in Ube Vanilla is not just another lip balm; it’s a multi-functional product that delivers hydration, comfort, and a delightful sensory experience. If you’re looking for a lip treatment that combines effective hydration with clean ingredients and a unique flavor, I highly recommend giving this balm a try. Trust me, your lips will thank you!
Feature Details Product Type Lip Balm Key Ingredients Ube, Vanilla Hydration Deeply Moisturizing Texture Creamy and Smooth Clean Beauty Free from harmful chemicals Portability Compact design for on-the-go use
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4. Tower 28 Lip Softie Hydrating Lip Treatment Balm (Dulce de leche)

When I first came across the Tower 28 Lip Softie Hydrating Lip Treatment Balm in the flavor ‘Dulce de Leche’, I was instantly intrigued. The name alone evokes feelings of indulgence and comfort, reminiscent of a warm dessert. As someone who values both skincare and beauty products, I knew I had to dive deeper into what this balm has to offer. The idea of a lip treatment that not only hydrates but also feels luxurious on the lips is something I find incredibly appealing.
The formulation of this lip balm is designed with hydration in mind. This is particularly important to me, as I tend to struggle with dry, chapped lips, especially during the colder months. What sets the Tower 28 Lip Softie apart is its commitment to using clean ingredients. This balm is free from harmful additives, making it suitable for those with sensitive skin or anyone who prefers a more natural approach to beauty. Knowing that I’m applying a product with safe ingredients gives me peace of mind, and I believe many other consumers will appreciate this aspect as well.
Moreover, the ‘Dulce de Leche’ flavor adds an extra layer of enjoyment to the experience. It’s not just about functionality; it’s about the sensory experience, too. The subtle sweetness can brighten my day and makes reapplying the balm throughout the day feel like a treat rather than a chore. I can easily envision myself using this product while sipping my morning coffee or relaxing with a good book in the afternoon. The flavor is enticing without being overpowering, perfect for those who prefer a mild, pleasant scent on their lips.
Another significant feature of the Tower 28 Lip Softie is its texture. I find that the balm glides on smoothly, providing instant relief to my lips without any greasy or sticky residue. This is crucial for me, as I dislike balms that feel heavy or uncomfortable. Instead, I want something that feels light and nourishing, allowing me to forget that I even have a product on my lips. The soft and creamy consistency of this balm checks all the boxes for me, making it a go-to choice in my daily skincare routine.
In terms of usability, the Tower 28 Lip Softie comes in a convenient packaging that makes it easy to apply on the go. It fits perfectly in my bag, making it accessible whenever I need a hydration boost. Whether I’m at work, running errands, or just lounging at home, having this balm close by ensures that I can keep my lips moisturized and looking great throughout the day. This practicality combined with its effective formula makes it a product I can confidently recommend to others.
In conclusion, the Tower 28 Lip Softie Hydrating Lip Treatment Balm in ‘Dulce de Leche’ is more than just a lip balm; it’s a delightful addition to any beauty routine. With its clean ingredients, hydrating properties, and enjoyable flavor, I believe it will resonate with many individuals looking for a reliable lip treatment. If you’re like me and value products that enhance both your skincare and self-care rituals, I encourage you to give this balm a try. Your lips deserve the best, and I genuinely think this product could make a positive difference. So why not indulge in a little treat for yourself?
Feature Benefit Hydrating Formula Instant relief for dry, chapped lips Clean Ingredients Safe for sensitive skin and natural beauty enthusiasts ‘Dulce de Leche’ Flavor Delightful sensory experience without being overpowering Lightweight Texture Comfortable application without greasiness Convenient Packaging Easy to carry and apply on the go
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## Why Tower 28 Juice Balm Works for Me
I’ve always struggled with finding the right lip balm that offers both hydration and a touch of color without feeling heavy or sticky. When I discovered Tower 28 Juice Balm, it felt like a game changer. The formula is infused with nourishing ingredients like coconut oil and raspberry seed oil, which keep my lips moisturized throughout the day. I love how it glides on smoothly and instantly makes my lips feel softer and more supple.
One of the standout features for me is the sheer, buildable color. I appreciate that I can wear it alone for a natural look or layer it for a more vibrant pop. This versatility means I can easily transition from a casual day out to a night with friends without needing to switch products. Plus, the fact that it’s free from common irritants and allergens means I can use it without worrying about any adverse reactions, which has been a huge relief.
Another reason I’m a fan of Tower 28 Juice Balm is the eco-friendly and cruelty-free ethos behind the brand. Knowing that I’m supporting a company that values sustainability while treating my lips to quality ingredients makes my experience even better. Overall, this balm has become a staple in my beauty routine, providing the perfect blend of care and color
Buying Guide for Tower 28 Juice Balm
Why I Love Tower 28 Juice Balm
I discovered Tower 28 Juice Balm during my quest for a hydrating lip product that offers both color and nourishment. This balm quickly became a staple in my makeup bag. Its unique formula is perfect for adding a pop of color while keeping my lips moisturized. I appreciate how it caters to those of us with sensitive skin, as it’s free of harmful ingredients.
Understanding the Ingredients
When I first checked the ingredient list, I was impressed by its clean formulation. The balm features natural ingredients like plant-based oils and butters, which provide hydration without irritation. I always look for products that are free from parabens, sulfates, and synthetic fragrances, and Tower 28 Juice Balm fits the bill.
Choosing the Right Shade
Selecting the right shade can be a delightful experience. I found that the range of colors allows for versatility, whether I’m going for a bold look or something more subtle. It’s helpful to consider my skin tone when choosing a shade. I often swatch a few colors to see how they complement my natural lip color and overall look.
Application Tips
Applying Tower 28 Juice Balm is a breeze. I love using my fingers for a more blended, natural finish. I simply swipe it on my lips, and the texture glides effortlessly. For a more defined look, I occasionally use a lip brush. Layering the balm gives me control over the intensity of the color, which I find quite satisfying.
Considering the Packaging
The packaging is another aspect I appreciate. The sleek design fits perfectly in my purse, making it easy to carry around. I also love that it’s not prone to breakage, which is a bonus for someone who is always on the go. The clear tube allows me to see the product inside, so I always know when it’s time to repurchase.
Price Point Evaluation
When it comes to price, I consider Tower 28 Juice Balm to be an affordable luxury. It provides high-quality ingredients and performance without breaking the bank. I weigh the cost against the benefits, and I feel that the investment is worthwhile, especially given how often I reach for it.
Where to Buy
I like to shop around for Tower 28 Juice Balm. I often check various beauty retailers and online platforms to find the best deals or promotions. Purchasing directly from the brand’s website sometimes offers exclusive discounts or sets, which can be a great way to try out different shades.
Final Thoughts
Overall, my experience with Tower 28 Juice Balm has been nothing short of fantastic. Its moisturizing properties, beautiful color range, and clean formulation make it a must-have in my beauty routine. I highly encourage anyone looking for a versatile lip balm to give it a try.
Author Profile

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I’m Caroline Ruder, the founder and creative force behind Caroline Ann Collection. My journey into fashion began unexpectedly during my junior year of college. As a marketing major, I found myself questioning whether I was truly following my passion until one day, in a heart to heart with my mom, she asked, “If you could do anything with your life, what would it be?” In that instant, I knew my calling was in fashion.
Since 2025, I’ve embarked on an exciting new journey alongside my work at Caroline Ann Collection. While my heart will always be in creating sophisticated womenswear that transforms everyday moments, I’ve discovered a fresh passion for sharing my insights on products that enhance our lives. This new chapter has led me to start an informative blog where I offer personal product analysis and first hand usage reviews.
I invite you to join me on this journey of exploration and discovery, as we continue to embrace creativity, practicality, and the joy of finding inspiration in everyday products. Thank you for being a valued part of this evolving adventure.
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